Jose R Ortiz Design

Challenge

Take an overwhelming and dated checkout flow and introduce new branding and design system that will improve the overall checkout experience. According to Baymard Institute, the SelectBlinds checkout experience was “mediocre” and sat in the bottom 60% of the e-commerce sites in Baymard’s benchmark.

As a business, we wanted to provide a checkout experience that was not overwhelming and was easy to understand, reducing the risk of checkout abandonments.

Challenge

Take an overwhelming and dated checkout flow and introduce new branding and design system that will improve the overall checkout experience. According to Baymard Institute, the SelectBlinds checkout experience was “mediocre” and sat in the bottom 60% of the e-commerce sites in Baymard’s benchmark.

As a business, we wanted to provide a checkout experience that was not overwhelming and was easy to understand, reducing the risk of checkout abandonments.

Solution

We leveraged Baymard Institute’s audit recommendations, conducted industry research including competitor analysis, and performed usability testing to create a streamlined user experience that seamlessly guided users through the checkout process.

Our redesign transformed the checkout from a one-step experience to a single-page, multi-step (accordion) approach. This design ensured that users always knew what was required at each stage. Additionally, the new approach allowed for in-process backend validations, reducing fraud risk and preventing sales to unapproved destinations.

We leveraged Baymard Institute’s audit recommendations, conducted industry research including competitor analysis, and performed usability testing to create a streamlined user experience that seamlessly guided users through the checkout process.

Our redesign transformed the checkout from a one-step experience to a single-page, multi-step (accordion) approach. This design ensured that users always knew what was required at each stage. Additionally, the new approach allowed for in-process backend validations, reducing fraud risk and preventing sales to unapproved destinations.

We leveraged Baymard Institute’s audit recommendations, conducted industry research including competitor analysis, and performed usability testing to create a streamlined user experience that seamlessly guided users through the checkout process.

Our redesign transformed the checkout from a one-step experience to a single-page, multi-step (accordion) approach. This design ensured that users always knew what was required at each stage. Additionally, the new approach allowed for in-process backend validations, reducing fraud risk and preventing sales to unapproved destinations.

Solution

We leveraged Baymard Institute’s audit recommendations, conducted industry research including competitor analysis, and performed usability testing to create a streamlined user experience that seamlessly guided users through the checkout process.

Our redesign transformed the checkout from a one-step experience to a single-page, multi-step (accordion) approach. This design ensured that users always knew what was required at each stage. Additionally, the new approach allowed for in-process backend validations, reducing fraud risk and preventing sales to unapproved destinations.

Concept

After analyzing user recordings and conducting data analysis, we identified areas for enhancing the checkout experience and reducing unnecessary drop-offs. These were the key changes after deployment of design updates:

Overall checkout completion increased by 39%.
Mobile checkout completion improved by 33%.
Desktop conversion rates rose by 38%, and mobile conversion rates increased by 34%."

These improvements demonstrate the positive impact of our efforts!

After analyzing user recordings and conducting data analysis, we identified areas for enhancing the checkout experience and reducing unnecessary drop-offs. These were the key changes after deployment of design updates:

Overall checkout completion increased by 39%.
Mobile checkout completion improved by 33%.
Desktop conversion rates rose by 38%, and mobile conversion rates increased by 34%."

These improvements demonstrate the positive impact of our efforts!

Concept

After analyzing user recordings and conducting data analysis, we identified areas for enhancing the checkout experience and reducing unnecessary drop-offs. These were the key changes after deployment of design updates:

Overall checkout completion increased by 39%.
Mobile checkout completion improved by 33%.
Desktop conversion rates rose by 38%, and mobile conversion rates increased by 34%."

These improvements demonstrate the positive impact of our efforts!

Checkout Redesign

Checkout Redesign

Checkout Redesign

Checkout Redesign

Challenge

Challenge

Challenge

Solution

Solution

Solution

Concept

Concept

Concept

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