Mr. Lumberjack

ClientMr. Lumberjack Corp · New York

RoleJRO Design · brand, web & motion

Year2026

StackIdentity · After Effects · Shopify (Dawn)

Nine Christmas-tree stands across Manhattan, Long Island City and Brooklyn. A vintage general-store identity, a landing animation, and a Shopify build that takes orders, delivery day and installation in one flow.

Tree mark and wordmark — Cormorant/EB Garamond, oxblood and antique gold
Pitch deck and contract
Nine-page HTML prototype → Shopify theme
Landing intro animation
Product system: trees, wreaths, garland, lights, removal

Mr. Lumberjack — product row: Fraser fir, wreaths and garland

Launching for the 2026 season. Every tree includes NYC delivery, installation and a lifetime-warranty stand.

JRO Design · independent

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