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Precision — stacked brand cubes in a concrete space

Precision

ClientPrecision Healthcare Services
RoleDesign Director · identity system
Year2025
StackIdentity · Print · Web

A complete identity system for Precision Healthcare Services and its portfolio of rehabilitation and long-term care brands — Greenbriar, Wilton Manors, The Ponce, Carlton Shores.

01

The brief

A parent company with a growing portfolio of rehabilitation and long-term care brands needed one standard above all of them.

02

The system

A wordmark and dotted mark, then stationery, signage, web and social, every surface held to the same level. The brief for the logotype: expansive, elegant, refined.

Typography
Neue Haas GroteskTitles & running text
Source SerifSubtitles
Colour

Film

Plays here · sound on
Precision — folder, letterhead and business cards
Precision — perforated packaging with the wordmark
Precision — business cards and letterhead laid out
Precision — box with the wordmark and contact details

A parent brand strong enough to hold four facility brands without competing with them.

At Mozart&Co.

Case study at Mozart&Co. →

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