Woodies.mx
Woodies, born in Hermosillo, Sonora, Mexico, began with customized cutting boards and decorative plates. From social media orders to thousands monthly, they’ve expanded to knives and kitchen essentials. Next stop: the USA!
Woodies.mx
Woodies, born in Hermosillo, Sonora, Mexico, began with customized cutting boards and decorative plates. From social media orders to thousands monthly, they’ve expanded to knives and kitchen essentials. Next stop: the USA!
Woodies.mx
Woodies, born in Hermosillo, Sonora, Mexico, began with customized cutting boards and decorative plates. From social media orders to thousands monthly, they’ve expanded to knives and kitchen essentials. Next stop: the USA!
Woodies.mx
Woodies, born in Hermosillo, Sonora, Mexico, began with customized cutting boards and decorative plates. From social media orders to thousands monthly, they’ve expanded to knives and kitchen essentials. Next stop: the USA!




The Challenge
The Challenge
As Woodies gained prominence in Sonora, preserving its core essence was paramount. My approach involved understanding the target audience, their preferences, and how they interacted with the website across devices. I crafted an intuitive user interface that seamlessly guided buyers while balancing aesthetics and functionality. Our goal: a professional, attractive site that loads swiftly, performs well, and enhances user experience—all while optimizing for SEO, accessibility, and conversion rates.
As Woodies gained prominence in Sonora, preserving its core essence was paramount. My approach involved understanding the target audience, their preferences, and how they interacted with the website across devices. I crafted an intuitive user interface that seamlessly guided buyers while balancing aesthetics and functionality. Our goal: a professional, attractive site that loads swiftly, performs well, and enhances user experience—all while optimizing for SEO, accessibility, and conversion rates.
The Challenge
As Woodies gained prominence in Sonora, preserving its core essence was paramount. My approach involved understanding the target audience, their preferences, and how they interacted with the website across devices. I crafted an intuitive user interface that seamlessly guided buyers while balancing aesthetics and functionality. Our goal: a professional, attractive site that loads swiftly, performs well, and enhances user experience—all while optimizing for SEO, accessibility, and conversion rates.
Process
Process
To understand and meet the user’s needs, I did extensive research using various methods. I shadowed and interviewed the merchandising team and other staff who used the site while they created products. I wanted to know what needed to stay, change or go. Then I started wireframing, incorporating all the key components we discussed. The color section was the most improved and the highlight of the project. It had a major overhaul and everyone loved it.
To understand and meet the user’s needs, I did extensive research using various methods. I shadowed and interviewed the merchandising team and other staff who used the site while they created products. I wanted to know what needed to stay, change or go. Then I started wireframing, incorporating all the key components we discussed. The color section was the most improved and the highlight of the project. It had a major overhaul and everyone loved it.
To understand and meet the user’s needs, I did extensive research using various methods. I shadowed and interviewed the merchandising team and other staff who used the site while they created products. I wanted to know what needed to stay, change or go. Then I started wireframing, incorporating all the key components we discussed. The color section was the most improved and the highlight of the project. It had a major overhaul and everyone loved it.
Process
To understand and meet the user’s needs, I did extensive research using various methods. I shadowed and interviewed the merchandising team and other staff who used the site while they created products. I wanted to know what needed to stay, change or go. Then I started wireframing, incorporating all the key components we discussed. The color section was the most improved and the highlight of the project. It had a major overhaul and everyone loved it.
Key Takeaways
Key Takeaways
This project marked a pivotal learning experience in my UI/UX design journey. As a newcomer, I absorbed lessons from both missteps and achievements. The success of Woodies—a thriving website—stands as a testament to my growth as a designer.
This project marked a pivotal learning experience in my UI/UX design journey. As a newcomer, I absorbed lessons from both missteps and achievements. The success of Woodies—a thriving website—stands as a testament to my growth as a designer.
Key Takeaways
This project marked a pivotal learning experience in my UI/UX design journey. As a newcomer, I absorbed lessons from both missteps and achievements. The success of Woodies—a thriving website—stands as a testament to my growth as a designer.












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Jose r. ortiz
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2024 JRORTIZ DESIGN
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