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Village Place — reception desk under the lit Village Place wall sign

Village Place

ClientVillage Place Health & Rehab · Port Charlotte, FL
RoleDesign Director · brand & digital
Year2025
StackIdentity · Photography · Film · Web

A hurricane took the building down to the studs. We came in for the relaunch — brand, photography, facility film and digital — and the building filled 104 beds in four months.

01

The brief

A hurricane flooded the building and it was rebuilt from the studs. By reopening the interiors were new and the brand was not. It had to signal a fresh start without leaning on the disaster.

02

The work

A new identity, photography of the finished building, a facility film for admissions and referral outreach, and a rebuilt website.

03

The result

104 beds filled in four months from a standing start.

Colour

Films

Plays here · sound on
Village Place — reception desk under the lit Village Place wall sign
Village Place — brochure cover with the V mark
Village Place — business cards, front and back
Village Place — three staff members in front of the lobby sign

Filling 100 beds in four months from a standing start is a multiple of the industry baseline. The brand and the bricks moved together.

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